A seller takes a risk when promoting a listing. The title and description must be good, the photos should be high quality, and the maximum amount of photos allowed should be used. If a seller uses a high percentage to promote a listing, it will not replace the quality of the listing. Promoting a listing with a small percentage can work as long as the keyword optimization on eBay is good in the listing. When you set up your promoted listings, only the listings allowed to be promoted will show up in the list to choose from. Real estate and vehicle listings are excluded as well. eBay only allows sellers to use promoted listings for items that have a fixed price. This is an advantage for sellers, and an incentive to promote listings.Īuction items can not be promoted. It is a win-win for sellers because they only pay for a promoted listing if the promoted item sells. Recommended ItemsĪs an added bonus, promoted listings often show up as recommended items to buyers. eBay only shows one or the other at one time. If a listing does not appear higher in the rankings after promoting the listing, the seller will not pay the advertising fees.Ī promoted listing and a regular listing will not both show up at the same time in an individual search. This is a competitive process based on what sellers of the same items are willing to pay to promote their listing. How high an item is in the rankings, depends on the price paid to promote the listing. The search ranking of an item after the listing has been promoted is well above the rank of the average listing. Research can prevent making expensive mistakes. This kind of ad to promote a listing is worth the money.īut, it is recommended to do some research to make sure that it is clear how promoted listings work. Is It Worth It To Promote Listings On eBay? When a buyer searches for an item, it looks the same to them with the exception of the word “sponsored.” “Sponsored” just means that money was paid to promote the listing.
The items will increase visibility from their typical place or rank to one of the first four positions in a search. Once a seller selects the box to promote the listing, they determine the percentage of the price they are willing to pay. Then, once the items are chosen, the seller decides what percentage they are prepared to pay to promote their eligible items.
With eBay promoted listings, a seller can pick the items that they would like to promote. Promoted listings increase the views of an item to those actively searching for that specific item on eBay. The service can also potentially increase the chance of your item/s being sold. You can add an extra boost to your store by promoting it throughout your social media and on your website.EBay promoted listings is a service that advertises your items. This can be a great way to highlight new products in a saturated niche.Īdvertising your eBay store can be helpful for cutting through the clutter within your category to get your products up front and center. Promoted listings are displayed on search results pages for your selected categories and keyword phrases, with bold headlines and graphics, depending on your selected percentage. If you use promoted listings, you select a percentage between 1% and 20% of the final sale of a product that you'll pay for each item sold within 30 days of a click on your ad for that listing. Promoted ListingsĮBay also offers Promoted Listings, similar to Amazon’s Sponsored Products.
You also have the option of purchasing a Value Pack upgrade for multiple listings. You can pay an extra $2.00 to $6.00 for bold headlines, and an extra $0.50 to $3.00 for a listing subtitle. With Listing Upgrades, you also have the option of paying additional fees to promote your listing headline and subtitle. The listing upgrade fees include listing themes, where you can add additional designs and graphics on your existing listings for between $0.10 and $0.60, depending on how long you want the upgrade to last. You can choose between 1, 3, 5, 7, 10, or 30 day durations. Listing UpgradesĮBay offers Advanced Listing Fees, where you can pay additional fees based on the length of time you want your listings to be upgraded and the price of your listing. You can choose either pre-designed boxes or design your own. Promotion boxes are graphics that are displayed to feature specialty items, introduce specials, or highlight browsing options. You can use promotion boxes to help market your listings in your eBay Store. But it’s not as simple as setting up your listings and waiting for customers-you have to advertise your store as well.įortunately, eBay offers plenty internal options to promote your store and boost your listings. Creating an eBay store can be a great source of additional income for your eCommerce website.